What does Ulta Beauty sell?

What does Ulta Beauty sell?
Sebastian Fitzwilliam Jul, 21 2023

Introduction to Ulta Beauty

As a beauty enthusiast, I have always been fascinated with the myriad of beauty products available in the market. One such gem that I have discovered is Ulta Beauty. Founded in 1990, this American chain of beauty stores offers a unique shopping experience with its blend of high-end and affordable beauty products. But what exactly does Ulta Beauty sell? Let’s delve into the fascinating world of this beauty giant.

High-End Cosmetics

Ulta Beauty is known for its wide assortment of high-end cosmetics. It carries brands like MAC, Urban Decay, and Anastasia Beverly Hills, which are renowned for their quality and pigmentation. These brands offer everything from foundations and concealers to eyeshadow palettes and lipsticks. So, if you're looking for top-tier makeup products, Ulta Beauty is definitely a place to explore.

Affordable Drugstore Brands

But it's not just high-end cosmetics that Ulta Beauty is known for. The store also stocks various affordable drugstore brands such as Maybelline, NYX, and Revlon. These brands offer a wide range of products that are perfect for those on a budget but still want to achieve that perfect makeup look.

Skincare Products

Aside from makeup, Ulta Beauty also offers a plethora of skincare products. From facial cleansers and toners to moisturizers and serums, you can find everything you need to maintain a healthy skincare routine. Whether you have dry, oily, or combination skin, there's a product suitable for your skin type.

Hair Care and Styling

Ulta Beauty isn't just about makeup and skincare, they also cater to your hair care needs. They offer a wide variety of hair care products including shampoos, conditioners, hair masks, and styling products from well-known brands like Redken, Paul Mitchell, and Living Proof. Whether you need to repair damaged hair or style it for a special occasion, Ulta Beauty has you covered.


Looking for a new signature scent? Ulta Beauty has an extensive range of fragrances for both men and women. They offer perfumes and colognes from luxury brands such as Dior, Gucci, and Marc Jacobs, as well as more affordable options. So, regardless of your preference, you're bound to find a fragrance that suits you.

Beauty Tools and Accessories

Ulta Beauty also sells a variety of beauty tools and accessories. From makeup brushes and sponges to hair straighteners and curling irons, they have everything you need to apply your makeup and style your hair. They even offer practical accessories like makeup bags and organizers to help you keep your beauty products in order.

Men's Products

Ulta Beauty also caters to men's grooming needs. They offer a selection of men's skincare, hair care, and shaving products from brands such as Jack Black and American Crew. They also have a variety of men's fragrances, so men can also enjoy the wide range of products that Ulta Beauty offers.

Ulta Beauty's Own Brand

In addition to selling products from other brands, Ulta Beauty also has its own line of cosmetics and beauty products. Their collection includes makeup, skincare, and hair care products that are not only affordable but also of high quality. These products are perfect for those who want to try new beauty products without breaking the bank.


Ulta Beauty is indeed a one-stop shop for all your beauty needs. Whether you're looking for high-end cosmetics, affordable drugstore brands, skincare products, hair care products, fragrances, beauty tools, or even men's products, Ulta Beauty has it all. It's no wonder that it's one of my favorite places to shop for beauty products. So, if you're a beauty enthusiast like me, I highly recommend checking out Ulta Beauty.