Experts’ views
Olfactory Trends : Dare to be greedy
Isaac Sinclair
After two decades under the reign of sticky gourmet perfumes, maltol and sugar overdoses, perfumery is moving towards a healthier...
Hair: The in-salon experience takes a new direction
Glendean Rehvan - In-Trend
Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...
From candle to technology: comfy perfumes in swinging homes
Nathalie Pichard
With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many...
Future of Beauty: What are the prospects for makeup in the United States?
Laurence Bacilieri
At the end of 2019, the makeup market was down 7%. With the outbreak of Covid-19 revenues fell by 52% (US$869 million), according to...
The Purity Beauty Movement
Glendean Rehvan - In-Trend
Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...
How the evolution of fern perfumes helps understanding new masculinity codes
Pierre-Constantin Guéros
Since the 1950s, the status and image of men have gradually changed. May 68 and the liberation of morals challenged the traditional...
China: An overview on new regulations
Angelita Hu - ChemLinked
If nothing else, 2020 is proving to be a big year for cosmetics regulations in China with the highly anticipated Cosmetic Supervision...
How to launch an "Inclusion and Diversity" programme in ten steps
Virginie Bapaume
Cosmetics brands can no longer move forward without a real action plan focused on inclusion and diversity. Instead of acting...
What’s the future of independent beauty brands?
Sam Dover
In the wake of the confirmation by Spanish fashion and fragrances group Puig that it is set to acquire a majority stake in the UK-based...
China to regulate live streaming e-commerce
Angelita Hu - ChemLinked
China will implement new non-mandatory group standards to help regulate live streaming e-commerce. Two new texts intend to clarify...
