After an increase of 11.3% in 2022, the perfumes and cosmetics sector has reached a historic peak in Spain, with a sales volume of 9,250 million euros, well beyond the 8,460 million euros that previously marked the peak of the historical series. Per capita consumption of beauty and personal care products is approaching 185 euros per person per year, significantly above the 170 euros reached in 2019. [1]
All beauty categories have been growing during 2022; in particular colour cosmetics (+29.4%), with the restart of iconic categories such as lipsticks, still slightly below the 2019 levels. The perfume category (+19.8%) also saw significant growth, while skin care (+9%) is approaching 3,000 million euros in sales.
According to Stanpa, the various distribution channels have evolved just as dynamically, with double-digit growth in virtually all categories. For instance, the mass market channel posted a +13% growth, while the pharmacy channel grew by +6.3%, and the selective channel by +18.2%, to name only the three most dynamic ones.
As far as international trade is concerned, the sector achieved 6,515 million euros in exports in 2022, i.e. 21% more than in 2021 and 25% more than in 2019. Perfumery (+27%) remains the first component of Spain’s beauty exports (40% of the total), even if all categories are rising compared to 2021: +22% for make-up, +20% skin care +21% for toiletries and almost +14% for hair care.
Spain has posted a positive commercial balance since 2006, with a surplus of about 1,900 million euros in 2022, and is among the 10 main world exporters of perfumery and cosmetics products. It is also the world’s second largest exporter of perfumes, just behind France and ahead of Germany and the United States.
