Markets & trends
Why is spatula the latest must-have for applying foundation?
The spatula has become a must-have beauty accessory on TikTok, handy for applying foundation. In fact, some users have ditched their...
"Beauty is on an upward trajectory across all categories," finds McKinsey
Following a solid recovery since the height of the COVID-19 pandemic, beauty is on an upward trajectory across all categories. The...
Anti-aging products remain highly popular among US women
US women do not want to choose between aging naturally and efficacious anti-aging products. According to a recent survey by The...
Black is the most popular nail polish shade globally, finds new report
Globally and across many markets, neutral nail colours have emerged as the most popular shades, with black nail polish taking the top...
Trends: On TikTok, blush takes on bright colours
The latest trend in vogue on TikTok, purple blush is known to accentuate the good-looking effect of classic pink blush. A new...
India: a promised land for beauty and luxury brands?
They have announced it in turn over the past few months: tempted by significant growth prospects, major luxury players have been...
Spain : The perfumery and cosmetics sector grew by 11.3% in 2022
The Spanish perfumery and cosmetics sector has consolidated its recovery in 2022 with a 11.3% growth compared to the previous year, and...
The latest olfactive trends in niche perfumery at Esxcence 2023
Organised, since last year, at the Milan Convention Center, the Esxence trade show has become a key event for the independent perfume...
After the pandemic skincare boom, Gen Z is getting back into makeup
For the first time in three years, Generation Z Americans spent more on make-up than on skincare, found a recent survey by Piper...
’Mascara cocktailing’ is the latest makeup trend taking over TikTok
An essential step in any makeup routine, the application of mascara is taking a new turn in the age of TikTok. The social network’s...
